remember the victims

remember the victims

Behind every drug abuse is a family quietly falling apart. We took their unspoken fears, their guilt, their sleepless thoughts and made them impossible to ignore. Bringing those invisible thoughts to the surface, literally, letting audiences step inside the minds of these victims.

Date:

2024

Client:

CNB Singapore

TAGS:

ART DIRECTION

TVC

360 CAMPAIGN

Property Lim Brothers Listing?!

Yes, that's Property Lim Brothers. No, this isn't a real listing. We got Singapore's favourite property guru to tour our exhibition as Singapore's most expensive home, because the real cost of drug abuse is one no family can afford.

Yes, that's Property Lim Brothers. No, this isn't a real listing. We got Singapore's favourite property guru to tour our exhibition as Singapore's most expensive home, because the real cost of drug abuse is one no family can afford.

Catch the full event here.

See how we brought Drug Victims' Remembrance Day to life. From a walkthrough HDB exhibition to victim testimonials and true drug cases, every touchpoint was designed to confront the raw, unfiltered reality of what drug abuse does to the families left behind.

See how we brought Drug Victims' Remembrance Day to life. From a walkthrough HDB exhibition to victim testimonials and true drug cases, every touchpoint was designed to confront the raw, unfiltered reality of what drug abuse does to the families left behind.

More works

find your kind of extraordinary

our water makes every moment count

giga travel e-sim

find your kind of extraordinary

our water makes every moment count